Financial Literacy for the Rest of Us

The Blog. No Gurus.

Sharp, honest writing about money, investing, and the system designed to keep you spending. From the authors of How to Die Broke.

Starbucks coffee cup — you could own a piece of this company

Investing Basics

You Already Own a Piece of Starbucks. You Just Don't Know It.

Every morning you hand Starbucks $7. The shareholder made money on that — not you. Here's how to change that without giving up your coffee.

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Financial advisor meeting — know what your advisor is costing you

Financial Advisors

Why Your Financial Advisor Might Be the Most Expensive Person in Your Life

Nobody puts it in the brochure. But 1% per year, compounded over 30 years, can cost you hundreds of thousands of dollars.

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R.L. Borom & R.T. Borom holding How to Die Broke

The Proof

R.L. Borom Started Investing With $30 a Month. Here's What 60 Years Did.

He scrubbed floors before he owned buildings. He is 93 years old. He still manages his own portfolio. The math worked.

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Chicken Little panicking — a cartoon about panic selling stocks

Investing Psychology

Chicken Little Was a Bad Investor

The sky falls every few years. Millions panic-sell and miss the recovery. The patient investor does nothing — and wins. Every time.

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